Guoxin Securities·2025-11-02 09:51Investment Rating - The investment rating for the company is "Outperform the Market" [6][17]. Core Views - The company is experiencing a revenue stabilization with a slight decline in Q3 revenue and net profit, but positive trends are emerging due to favorable policies and high-end consumption recovery [1][5]. - The company has initiated a mid-term dividend distribution of 0.25 yuan per share, reflecting a profit distribution rate of approximately 16.95% for the first three quarters [1][10]. - The company is well-positioned to benefit from ongoing policy support in the duty-free sector, particularly in Hainan and airport sales, which are expected to enhance profitability in the upcoming peak season [4][17]. Revenue Summary - Q3 revenue was 11.711 billion yuan, down 0.38% year-on-year, while the net profit attributable to shareholders was 0.452 billion yuan, down 28.94% [1][10]. - For the first three quarters, total revenue reached 39.862 billion yuan, a decrease of 7.34%, and net profit was 3.052 billion yuan, down 22.13% [1][10]. - The Hainan duty-free market is showing signs of stabilization, with a slight decrease in sales but an increase in average spending per customer [2][13]. Profitability Summary - The company's gross margin for Q3 was 32.0%, remaining stable year-on-year, with a potential increase when excluding low-margin electronic products [3][13]. - The net profit margin for Q3 was 3.9%, reflecting a decrease of 1.6 percentage points, influenced by foreign exchange and sales expense factors [3][13]. - The company is expected to benefit from improved operational efficiency and cost management, which may enhance profitability in the future [4][17]. Future Outlook - The National Day holiday performance indicates a positive trend, with sales in Hainan's duty-free sector showing growth in sales amount, shopping numbers, and per capita spending [4][14]. - The company is expanding its product categories and customer base in Hainan, which may lead to increased consumer engagement and sales [4][14]. - The introduction of new policies for city duty-free stores is expected to strengthen the company's position in the domestic market, allowing it to capture new consumer demand [4][14].