SINOLINK SECURITIES·2025-11-02 11:23Investment Rating - The report indicates that most sectors are at the bottom, suggesting opportunities for alpha layout [2] Core Viewpoints - The home furnishing sector is experiencing pressure in domestic sales, while export performance shows resilience. The overall revenue for the domestic home furnishing sector in Q1-Q3 2025 decreased by 0.96% year-on-year, and the net profit attributable to the parent company fell by 23.80% [10][12] - In the paper packaging sector, upstream pulp mills are reducing supply due to profit pressures, while downstream paper demand is gradually recovering, leading to a stabilization in prices [2][10] - The personal care sector is facing challenges in online sales, but offline performance remains stable, with major companies adjusting their marketing strategies to improve profitability [2][10] - The new consumption sector, driven by IP and AI glasses, is showing growth potential, with companies like Pop Mart and Meta launching new products [2][10] Summary by Sections Home Furnishing - Domestic sales in Q3 2025 are under pressure, with revenue down 1.19% year-on-year and net profit down 15.79%. The external sales sector shows resilience with a 1.91% increase in revenue [10][12] - The performance of soft furniture companies is better than that of custom furniture companies, attributed to faster product iteration and successful online channel strategies [10][12] Paper Packaging - The paper sector is stabilizing, with net profit margins for pulp, waste paper, and specialty paper showing slight improvements. The packaging sector is experiencing stable growth, particularly in plastic and paper packaging [2][10] Personal Care - The sector is facing pressure from online competition, but offline sales remain steady. Major companies are focusing on brand and channel management to enhance profitability [2][10] New Consumption - The sector is driven by IP and AI glasses, with significant growth in emotional consumption. Companies are actively launching new products to capture market share [2][10]