中国中免（601888）：25Q3业绩边际改善，政策持续利好

Investment Rating - The report assigns an "Outperform" rating to China Tourism Group Duty Free, indicating an expected relative return exceeding 10% over the next 12-18 months [20][21]. Core Insights - The company reported a marginal improvement in Q3 2025 results, with revenue of RMB 11.71 billion, a year-on-year decline of 0.4%, and a net profit of RMB 452 million, down 28.9% year-on-year [1][7]. - Hainan's offshore duty-free sales showed signs of recovery, with September sales reaching RMB 1.73 billion, marking a 3.4% year-on-year increase, the first positive growth in nearly 18 months [2][8]. - The company has implemented its first interim dividend, distributing RMB 2.5 per 10 shares, totaling RMB 517 million, which is 16.95% of the net profit for the first three quarters [4][11]. Summary by Sections Financial Performance - For Q3 2025, the company achieved a gross profit margin of 32.0%, which remained stable year-on-year, while the net profit margin was 3.86%, down 1.55 percentage points year-on-year [2][9]. - The total revenue for the first three quarters was RMB 39.86 billion, reflecting a 7.3% year-on-year decline, with a net profit of RMB 3.052 billion, down 22.1% year-on-year [1][7]. Market Developments - The company is expanding its operations with new downtown duty-free stores in Shenzhen, Guangzhou, and Chengdu, adopting a dual-track operation model that integrates local culture [3][10]. - Recent policy adjustments in Hainan's offshore duty-free shopping are expected to enhance consumer experience and boost sales, with the number of duty-free shopping categories increasing from 45 to 47 [5]. Strategic Initiatives - The company is focusing on enhancing the integration of duty-free shopping with cultural tourism, creating a composite model that includes experience and social interaction [3][10]. - Ongoing projects, such as the third phase of Sanya International Duty-Free City, are progressing steadily, contributing to the company's long-term growth strategy [3][10].