分红险的复兴

Group 1 - The insurance industry is expected to shift towards participating insurance products in 2026 due to resilient liability growth despite a low interest rate environment. Sales of participating insurance have exceeded earlier expectations, which may drive positive growth in new individual premium income and sustain high growth in bank insurance channels [1][2][3] - The participating critical illness insurance is anticipated to boost the sales of protection products, optimize product structure, and diversify revenue sources. However, challenges remain on the asset side, as low interest rates continue to pressure cash investment returns, squeezing the space to cover the rigid costs of life insurance [1][4] - High-quality sales channels and asset-liability matching are deemed crucial for insurance companies to maintain competitive advantages amid uncertainties. Companies such as AIA, Ping An, PICC, and China Taiping are recommended for attention [1][4][10] Group 2 - Participating insurance is rapidly regaining mainstream status after years of stagnation, driven by a rebalancing of interests between insurance companies and customers in a low interest rate environment. Compared to traditional insurance, participating insurance aligns the interests of policyholders and insurers more closely, making it more suitable for the current low-rate context [2][14] - The expected growth rate of new business value (NBV) for listed companies in 2026 is projected to reach around 20%, driven by the resurgence of participating insurance [2][14] Group 3 - The competitive strategy for participating insurance is more complex than traditional insurance, with a focus on establishing an appropriate market image or product persona. Strategies can be categorized into low-risk and high-risk approaches, depending on the target customer’s risk preference and the product's design [3][25] - Companies with high-quality sales channels have more flexibility in choosing their strategic direction, which should align with market image, customer positioning, product design, channel capabilities, and asset matching [3][25] Group 4 - The main challenges for insurance investments in 2026 include stabilizing cash returns and maintaining capital gains. The low interest rate environment is expected to compress cash investment returns, continuing to pose difficulties in covering rigid costs [4][30] - The past two years have seen excellent performance in equity investments, significantly boosting overall investment returns and profits for insurance companies. However, maintaining this level of performance in 2026 will require further advancements [4][32]