BIEM(SZ:002832) Orient Securities·2025-11-03 10:46Investment Rating - The report maintains a "Buy" rating for the company, with a target price of 18 CNY based on a 15x PE valuation for 2025 [3][5]. Core Views - The company is experiencing short-term operational pressure but is expected to benefit from industry recovery and the growth of new brands. The revenue growth is primarily driven by e-commerce, while the franchise channel faces challenges [2][10]. - The company has made significant investments in brand rejuvenation and new brand development, which has led to increased sales expenses. Despite a decline in profitability, the overall operational quality remains good, with a strong cash position [10][11]. Financial Summary - Revenue is projected to grow from 3,536 million CNY in 2023 to 5,256 million CNY in 2027, with a CAGR of approximately 11.9% [4]. - The net profit attributable to the parent company is expected to decrease from 911 million CNY in 2023 to 683 million CNY in 2025, before recovering to 919 million CNY in 2027 [4]. - The company's gross margin is forecasted to decline from 78.6% in 2023 to 75.8% in 2025, with a slight recovery to 76.3% by 2027 [4]. - The net profit margin is expected to decrease from 25.8% in 2023 to 16.2% in 2025, then gradually improve to 17.5% in 2027 [4]. Earnings Forecast - The adjusted earnings per share (EPS) estimates for 2025, 2026, and 2027 are 1.20 CNY, 1.38 CNY, and 1.61 CNY, respectively [3][11]. - The report indicates a significant increase in sales expenses, which is a key factor in the decline of profitability [10]. Market Performance - The company's stock price as of October 31, 2025, is 15.98 CNY, with a 52-week high of 22.19 CNY and a low of 14.93 CNY [5]. - The report highlights the company's relative performance against the market, indicating a mixed performance over different time frames [6]. Strategic Initiatives - The company is focusing on brand rejuvenation and the establishment of a multi-brand matrix to explore new growth opportunities amid a weak retail environment [10]. - Recent acquisitions of international brands are in the investment phase, which is expected to contribute to future growth as the industry recovers [10].