Soochow Securities·2025-11-03 13:35Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a decline in sales for Q3, with a focus on promoting Olympic and technology-related marketing initiatives. The short-term sales impact from these initiatives is expected to be limited, but there is optimism for long-term brand recovery [8] - The company’s total revenue for 2023 is projected at 27,598 million, with a year-on-year growth of 6.96%. However, net profit is expected to decline by 21.58% to 3,187 million [1] - The company is increasing its store count, with 6,132 main brand stores and 1,480 young brand stores as of the end of Q3 [8] Financial Summary - Revenue projections for the upcoming years are as follows: 28,676 million in 2024, 28,834 million in 2025, 30,529 million in 2026, and 32,074 million in 2027, with growth rates of 3.90%, 0.55%, 5.88%, and 5.06% respectively [1] - The forecasted net profit for 2025 is 2,313 million, reflecting a significant decline of 23.24% compared to the previous year, with a gradual recovery expected in subsequent years [1] - The earnings per share (EPS) is projected to be 1.17 in 2024, 0.89 in 2025, 1.00 in 2026, and 1.13 in 2027 [1] Market Data - The closing price of the company's stock is 16.95 HKD, with a market capitalization of approximately 39,948.28 million HKD [5] - The company has a price-to-earnings (P/E) ratio of 12.46 for the current price and latest diluted earnings [1]