EBSCN·2025-11-04 07:48Investment Rating - The report maintains a "Buy" rating for both A-shares and H-shares of BYD, with current prices at 99.60 CNY and 99.10 HKD respectively [5]. Core Insights - BYD's total revenue for the first three quarters of 2025 increased by 12.7% year-on-year to 566.3 billion CNY, while net profit attributable to shareholders decreased by 7.5% to 23.3 billion CNY [1]. - The company has seen a significant increase in overseas sales, with a 134.0% year-on-year growth to 697,000 units, driven by a rich model matrix and deepened localization efforts [3]. - The high-end strategy is showing results, with total sales of new energy passenger vehicles up 18.6% year-on-year to 3.26 million units, and pure electric vehicle sales up 37.3% to 1.61 million units [2]. Summary by Sections Financial Performance - In Q3 2025, BYD's revenue decreased by 3.1% year-on-year to 195 billion CNY, and net profit dropped by 32.6% year-on-year to 7.8 billion CNY [1]. - For the first three quarters of 2025, the average profit per vehicle was 6,014 CNY, a year-on-year decrease of 35.9% [1]. Sales and Market Strategy - The sales of BYD's mid-to-high-end brands increased by 77% year-on-year to 225,000 units, indicating a successful high-end strategy [2]. - The introduction of new models such as the Tengshi N9 and Fangchengbao series has contributed to the brand's image and market penetration [2]. Global Expansion - BYD's global strategy is expected to open new growth avenues, with significant increases in overseas sales attributed to favorable market conditions and local production [3]. - The company has established factories and R&D centers in countries like Cambodia and Hungary, enhancing its global footprint [3]. Profitability Forecast - The report projects a decrease in net profit for 2025-2027, with estimates revised down by 9%, 14%, and 16% respectively [3]. - Despite the challenges, BYD's focus on technology and brand enhancement is expected to improve profitability in the long run [3].