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Presentation：洞察消费者变迁，挖掘结构性机会
Haitong Securities International·2025-11-04 08:06

Group 1: Market Performance - The A+H apparel stocks have underperformed the market since the beginning of the year, with A-share textile and apparel sector rising by 11.1%, lagging behind the CSI 300 index by 8.8 percentage points [14][16]. - The Hong Kong textile and apparel sector has seen a significant increase of 59.9%, outperforming the Hang Seng Index, which rose by 29.1% [15][16]. - The performance of overseas apparel stocks has been mixed, with luxury brands leading the market [17]. Group 2: Industry Analysis - From January to September 2025, the retail sales growth of clothing, shoes, and textiles in China was 3.1%, below the overall retail sales growth of 4.5% [22][23]. - The export growth of textiles and apparel from China was 2.1% and -2.5% respectively, while Vietnam's textile and footwear exports grew by 12.0% and 7.4% [25][27]. - Cotton prices have remained stable, while wool prices have surged since July, and goose down prices have fluctuated [28][31]. Group 3: Company Fundamentals - In Q3 2025, A-share brands showed a sequential improvement in performance, particularly in the home textile sector, with companies like Luolai Life and Mercury Home Textiles performing well [42][48]. - The Hong Kong sports brands faced pressure in Q3, but niche outdoor segments maintained high growth rates [45][47]. - The net profit consensus for most brands has been revised downward, with home textiles and outdoor sports experiencing relatively smaller adjustments [48][49]. Group 4: Trend Outlook - The textile manufacturing sector is expected to recover in 2026 due to tariff reductions, improved visibility, and enhanced operational efficiency [4]. - The Chinese sports market is viewed positively, particularly for growth brands in niche segments, while the luxury sector is expected to benefit from changes in customer demographics and innovative mid-range brands [4][48]. - The sleep economy presents significant growth potential, with leading home textile brands leveraging technology to drive growth [4].