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IP行业专题报告:IP趣玩食品乘风起,金添动漫冲刺港交所
ZHONGTAI SECURITIES·2025-11-04 11:31

Investment Rating - The report maintains an "Accumulate" rating for the industry [3] Core Views - The IP food industry is experiencing significant growth, with the market size expected to increase from RMB 181 billion in 2020 to RMB 354 billion in 2024, representing a CAGR of 18.2% [26] - The report highlights that JinTian Animation is the leader in the IP fun food sector, holding a market share of 7.6% in the IP fun food market and 2.5% in the broader IP food market [5][9] - The company has established a robust IP portfolio with 26 authorized IPs and over 600 active SKUs, focusing on innovative product designs that integrate IP characters into food packaging and accompanying gifts [44][50] Summary by Sections Company Overview - JinTian Animation is recognized as the pioneer and leader in China's IP fun food industry, with five production bases and a diverse product range including candies, biscuits, and snacks [5][9] - The company achieved revenues of RMB 8.77 billion and RMB 4.44 billion in 2024 and the first half of 2025, respectively, with year-on-year growth rates of 32% and 10% [5][15] Industry Analysis - The IP fun food market in China is projected to grow from RMB 56 billion in 2020 to RMB 115 billion in 2024, with a CAGR of 19.6% [26] - The competitive landscape is fragmented, with JinTian Animation ranking fourth in the IP food sector, capturing 2.5% of the market share [38] Business Model - The company operates on a dual-cycle model, leveraging authorized IPs to develop fun food products and associated gifts, enhancing consumer engagement [47] - JinTian Animation's product strategy focuses on integrating popular IPs into food items, creating a unique consumer experience that combines eating and playing [50][51]