商贸零售行业跟踪周报：“茶叶第一股”八马茶业登录港交所，附招股书财务梳理更新-20251104

Investment Rating - The report maintains an "Accumulate" rating for the industry [1] Core Views - Eight Horse Tea, a leader in the high-end tea market, has recently listed on the Hong Kong Stock Exchange, indicating strong market confidence [10][11] - The company's revenue has shown growth, but profits have declined, with 2024 and 2025H1 revenues at 2.143 billion and 1.063 billion RMB respectively, reflecting a year-on-year change of +1% and -4% [15][18] - The online sales channel is increasingly important, with its revenue share rising from 19% in 2020 to 35% in 2025H1 [23] - The offline channel remains the primary revenue source, with a significant increase in franchise stores, which now account for 76% of total revenue [24][30] - The tea market is experiencing growth, particularly in the high-end segment, which is expected to reach 128.4 billion RMB by 2028, growing at a CAGR of 4.0% [29][35] Summary by Sections Weekly Industry Insights - Eight Horse Tea is recognized as a prominent national chain brand in the tea industry, focusing on high-end tea products and targeting younger consumers [10] - The company has a rich heritage, with its founder being a representative inheritor of a national intangible cultural heritage project [11] Market Performance Review - For the week of October 27 to November 2, the Shenwan retail index increased by 1.63%, while the Shanghai Composite Index rose by 0.11% [33] - Year-to-date performance shows the Shenwan retail index up by 3.88%, compared to a 17.99% increase in the Shanghai Composite Index [37] Company Financials - In 2025H1, the company's gross profit margin was 55%, slightly down by 0.2 percentage points, while the net profit margin was 11%, down by 1.9 percentage points [18][22] - The company's offline revenue decreased by 5% year-on-year, while online revenue saw a slight decline of 2% [23][27] Market Trends - The overall tea market in China was valued at 334.7 billion RMB in 2023, with a CAGR of 5.1% from 2019 to 2023 [29] - High-end tea market growth is outpacing the overall market, indicating a shift in consumer preferences towards premium products [29][35]