Shenwan Hongyuan Securities·2025-11-04 14:45Investment Rating - The report maintains a positive outlook on the hotel and duty-free sectors, anticipating a rebound in these industries [4][3]. Core Insights - The social service index has increased by 9.00% year-to-date as of October 31, 2025, ranking 20th among 31 sub-industries in the Shenwan classification [4][40]. - The hotel industry is experiencing growth driven by a booming holiday tourism market, although the business market remains challenging [4][11]. - The duty-free sector is benefiting from policy adjustments aimed at enhancing consumer shopping experiences in Hainan [4][37]. Summary by Sections 1. Hotel Expansion and Market Dynamics - The hotel industry in China continues to expand, with Shoulu Hotel opening 1,051 new stores in the first three quarters of 2025, a 10.4% increase from the previous year [10]. - The overall hotel occupancy rate is recovering but remains under pressure due to ample supply, with a shift towards brand and experience-focused strategies [11][14]. 2. Scenic Area Performance - Scenic areas are seeing stable visitor numbers, particularly in major tourist destinations, while ancient towns face challenges [22]. - Notable revenue growth has been observed in companies like Xiangyuan Cultural Tourism and Jiu Hua Tourism, with the latter seeing a 19.51% increase in visitor numbers [27][28]. 3. Recruitment Services and Market Trends - The recruitment market remains stable, with AI tools helping to reduce costs for human resource companies [33]. - The overall hiring activity has not significantly improved, influenced by corporate profit declines and cost-cutting strategies [33]. 4. Duty-Free Policy Adjustments - Recent adjustments to Hainan's duty-free shopping policies aim to diversify consumer options and enhance the shopping experience [37][38]. - The changes include expanding the range of duty-free goods and allowing more domestic products to be sold in duty-free stores [37]. 5. Social Service Sector Performance - The social service sector has shown positive absolute returns in the first three quarters of 2025, with a 18.08% increase in revenue across selected companies [51]. - The professional services and tourism sectors have experienced significant revenue growth, while the hotel and duty-free sectors have faced declines compared to the previous year [51]. 6. Company Valuation and Stock Performance - The report highlights key companies in the hotel, duty-free, and scenic area sectors, suggesting potential investment opportunities [4][40]. - Notable companies include Shoulu Hotel, China Duty Free Group, and Sanxia Tourism, which have shown varying performance metrics [39][40].