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房地产行业2026年度投资策略:跌之路:收入、预期、外力
Guoxin Securities·2025-11-05 01:54

Core Insights - The report maintains an "Outperform" rating for the real estate sector, indicating a belief in potential recovery despite ongoing challenges in the market [4] - The real estate market is expected to stabilize at low levels in 2026, with a projected sales volume of CNY 7.6 trillion, reflecting a decrease of 10.9% year-on-year [2][3] - The report emphasizes the importance of income confidence as a key driver for housing prices, suggesting that a confidence index above 50 is necessary for sustained price stability [1][46] Market Overview - In 2025, the real estate market faced significant pressure, with new home sales declining by 13% year-on-year in Q3, marking a historical low [1][11] - The inventory pressure for new homes has increased compared to the period before the "924" policy, with the average de-stocking cycle extending to 23 months in major cities [11][14] - The second-hand housing market is also under pressure, with high listing volumes making it difficult for prices to stabilize [20][33] 2026 Outlook - The report forecasts a slight narrowing of sales declines in 2026, with new construction expected to grow by over 20% [2][3] - Investment in real estate is projected to decrease by 9%, amounting to CNY 7.5 trillion, due to ongoing challenges in the market [2][3] Investment Recommendations - The report suggests a strategy of waiting for market stabilization while focusing on structural opportunities within the sector [2][3] - Specific companies are highlighted for potential excess returns, including those with light historical burdens and conservative price-to-book ratios, such as China Jinmao and China Overseas Development [2][3] Key Company Earnings Forecasts - China Jinmao is projected to have an EPS of CNY 0.08 for both 2025 and 2026, with a PE ratio of 15.4 [3] - China Overseas Development is expected to have an EPS of CNY 1.41 in 2025 and CNY 1.43 in 2026, with a PE ratio of 8.5 and 8.4 respectively [3] - Other recommended companies include China Overseas Hongyang Group, China Merchants Shekou, China Resources Land, and Longfor Group, all rated "Outperform" [3] Policy Environment - The report notes that existing policy frameworks have limited room for significant adjustments, with most measures being minor tweaks rather than substantial changes [38] - Recent policy announcements have included adjustments to housing purchase restrictions in major cities, but their impact on sales is expected to be limited [38][40]