Group 1 - The core view of the report indicates that the real estate industry is expected to outperform the market, with a focus on the challenges faced in 2025 and the need for policy adjustments to stabilize housing prices [1][4] - In 2025, new home sales saw a significant decline, with a year-on-year drop of 13% in Q3, marking the lowest level since 2019 [1][11] - The report emphasizes that income confidence is crucial for the mid-term trend of housing prices, requiring the income confidence index to rise above 50 for sustained stability in prices [1][46] Group 2 - The outlook for 2026 suggests a slight narrowing of sales declines, with expected sales amounting to 7.6 trillion yuan, a decrease of 10.9%, and a sales area of 840 million square meters, down 6.8% [2] - New construction is projected to grow significantly by over 20%, while completions are expected to decline by 20% due to insufficient inventory [2][18] - Investment in the sector is anticipated to benefit from improved construction activity, estimated at 7.5 trillion yuan, down 9% [2] Group 3 - Investment recommendations include waiting for market stabilization and focusing on structural opportunities, with specific companies identified as potential outperformers based on their financial health and market positioning [2][3] - Companies recommended for investment include China Jinmao, China Overseas Development, and China Overseas Grand Oceans Group, which are expected to contribute excess returns due to their strong fundamentals [2][3] - The report highlights the importance of selecting stocks with low historical burdens and those benefiting from favorable market conditions, such as lower interest rates [2][3]
房地产行业 2026 年度投资策略:止跌之路:收入、预期、外力