Investment Rating - The report maintains an "Accumulate" rating for the company [5]. Core Insights - The company is positioned as a high-end cost-effective home hardware brand, experiencing rapid growth in performance. From 2020 to 2024, the company's net profit attributable to the parent company is projected to grow from 60 million to 530 million yuan, with a CAGR of 76.2% [1][18]. - The company benefits from the growth of the home hardware market, which reached 226.1 billion yuan in 2023, with an expected CAGR of 7.6% from 2023 to 2028 [2][18]. - The company has established a multi-channel sales system, focusing on product quality and cost advantages to capture market share from lower-end and overseas brands [3][18]. Summary by Sections Company Positioning and Growth - The company is a Chinese functional home hardware enterprise, transitioning from OEM to its own brand since 2007, and has diversified into a full range of hardware products and outdoor furniture [18]. - The company's revenue is expected to grow from 850 million yuan in 2020 to 2.86 billion yuan in 2024, with a CAGR of 35.3% [18][20]. Market Dynamics - The second-hand housing market is a key growth driver, with a 9% year-on-year increase in transaction volume in major cities [2][54]. - The demand for home renovation in the existing housing market is projected to grow at a CAGR of 9.17% from 2020 to 2025, with significant contributions from urban renewal projects [54][60]. Sales and Marketing Strategy - The company emphasizes a "high-end cost-performance" strategy, with a focus on product aesthetics and originality, having won 13 Red Dot Design Awards by 2025 [3][18]. - The sales strategy includes a mix of offline distribution and online platforms, with a significant increase in the number of distributors and average sales per distributor [3][18]. Financial Projections - Revenue projections for 2025-2027 are 3.68 billion, 4.78 billion, and 6.29 billion yuan, respectively, with year-on-year growth rates of 28.77%, 29.91%, and 31.58% [4][18]. - The net profit attributable to the parent company is expected to reach 693 million, 933 million, and 1.26 billion yuan for the same period, with corresponding growth rates of 30.42%, 34.69%, and 35.08% [4][18]. Cash Flow and Capital Structure - The company has seen a significant increase in operating cash flow, with a net inflow of 790 million yuan in the first three quarters of 2025, a 67.8% increase year-on-year [1][41]. - The asset-liability ratio has been decreasing, indicating a lower debt burden and improved financial stability [41][42].
悍高集团（001221）：定位“高端性价比”家居五金，业绩高速增长