黑龙江产业研究系列报告：进入冰雪季，冰雪旅游逐步升温

Investment Rating - The industry investment rating is maintained at "Overweight" [2] Core Insights - The ice and snow economy is entering a rapid growth phase, with the national ice and snow industry expected to exceed 1 trillion yuan in 2025, reaching 10,053 billion yuan [7] - The winter ice and snow tourism "Hundred Days Action" in Heilongjiang Province will start on November 8, 2025, focusing on product supply and creating a new all-domain ice and snow tourism system [7] - The government has shown strong support for the ice and snow economy, aiming for the industry to reach 1.2 trillion yuan by 2027 and over 1.5 trillion yuan by 2030 [7] Summary by Sections Industry Performance - Over the past 12 months, the industry has shown a relative return of -10.04% compared to the CSI 300 index, with an absolute return of 7.04% [3] Investment Highlights - The ice and snow industry is projected to grow significantly, with a 25% year-on-year increase in consumer participation and spending during the 2024-2025 ice and snow season, amounting to over 1,875 billion yuan [7] - The search volume for outdoor ski resorts has surged nearly 900% since mid-October 2025, indicating a rising interest in ice and snow tourism [7] - Key companies in the ice and snow industry, such as Anta Sports and Bosideng, are expected to benefit from the growth in ice and snow sports and tourism [7]