GOLDEN SUN SECURITIES·2025-11-05 12:11Investment Rating - The report maintains a "Buy" rating for Xiaomi Group [3][5]. Core Views - Xiaomi is accelerating its high-end smartphone offerings, with the recent launch of the Xiaomi 17 series achieving record sales within minutes of release. The company aims to mitigate storage cost pressures through product structure optimization [1]. - The automotive segment is showing promising growth, with 400,000 units delivered within a year and monthly deliveries exceeding 40,000 units in September and October 2025. The company is expected to achieve breakeven in quarterly automotive operations [2]. - Despite a slowdown in national subsidies for IoT products, Xiaomi's competitive edge in the IoT sector remains strong due to product quality and supply chain management [2]. Financial Projections - Revenue is projected to grow from 270.97 billion CNY in 2023 to 748.7 billion CNY by 2027, with year-on-year growth rates of -3%, 35%, 29%, 31%, and 22% respectively [4][10]. - Non-GAAP net profit is expected to increase from 19.27 billion CNY in 2023 to 79.53 billion CNY in 2027, with significant growth rates of 126%, 41%, 55%, 46%, and 29% [4][10]. - The company anticipates maintaining a gross margin of approximately 11% for Q3 and Q4 2025, despite rising storage costs [1]. Market Position - Xiaomi holds a 14% market share in the global smartphone market, ranking among the top three manufacturers. In China, it has a 15% market share, placing it fourth [1]. - The company has successfully entered the high-end smartphone market, with the Xiaomi 17 Pro Max leading sales in the new series [1]. Automotive Business - Xiaomi has delivered 400,000 vehicles since the launch of its automotive products, with a strategy to provide tax subsidies to enhance consumer benefits [2]. - The automotive division is expected to reach a quarterly breakeven point as delivery volumes increase [2]. IoT and Consumer Products - The IoT business is projected to maintain robust competitiveness despite reduced national subsidies, supported by Xiaomi's product quality and supply chain capabilities [2].