Workflow
周专题:一线房价为何补跌?
Guotou Securities·2025-11-06 02:35

Investment Rating - The report assigns a "Buy-A" rating to several companies, including New城控股 with a target price of 18 yuan, 绿城中国 with a target price of 11.7 yuan, and 中国金茂 with a target price of 2.1 yuan [5]. Core Insights - The real estate market in core cities is experiencing accelerated price declines, particularly in the second-hand housing market, with a notable drop of 4.4% since April 2025 [1][11]. - The price of newly built homes in first-tier cities has shown resilience, with a year-on-year decline of only 0.7% in 2025, significantly narrowing from a decline of 3.8% in 2024 [1][22]. - The structural contradictions in the market are being released due to previous price control policies, leading to an influx of new homes into the second-hand market, which is exerting downward pressure on prices [2][11]. Summary by Sections 1. Market Trends - Since the third quarter of 2025, the real estate market has faced increasing adjustment pressures, particularly in the second-hand housing market of core cities, which is undergoing a rapid price decline [1][11]. - The price of newly built homes in first-tier cities has shown a strong anti-decline resilience, with a year-to-date decline of only 0.6% [1][22]. 2. Price Dynamics - The price of second-hand homes in first-tier cities has dropped significantly, with a 15.1% decline in the price of newly built homes from the second quarter to the third quarter of 2025 [1][37]. - The number of new listings for second-hand homes built between 2018 and 2025 has increased by 67.7% from 2023 to 2025, indicating a significant supply influx [2][36]. 3. Policy Environment - Following the relaxation of real estate control policies in August, there was a brief improvement in sales in September, but the downward pressure on prices has continued [3][12]. - The report suggests that companies like 金地集团 and 新城控股 may benefit from the improved policy environment and sales recovery [3][12]. 4. Regional Analysis - In cities like Shanghai and Hangzhou, new home prices have increased by 2.6% and 1.8% respectively since April 2025, while second-hand home prices have faced significant declines [22][23]. - The report highlights that the price dynamics in core cities are characterized by a divergence between new and second-hand homes, with new homes maintaining relative stability while second-hand homes experience significant price drops [21][22]. 5. Future Outlook - The report anticipates that the real estate policies may further loosen by the end of the year, which could provide additional support to the market [3][12]. - The ongoing structural changes in the market, particularly the influx of new homes into the second-hand market, are expected to continue influencing price trends [2][41].