理财三季报解读：规模新高，委外续增

Report Overview - The report is a fixed - income research report released on November 6, 2025, analyzing the Q3 2025 China Banking Wealth Management Market Quarterly Report [1] Report Industry Investment Rating - No industry investment rating is provided in the report Core Viewpoints - The total scale of wealth management products has reached a new high, with wealth management subsidiaries accounting for over 90% for the first time. The investment in asset management products has increased, while the investment in credit bonds has decreased [3] Summary by Directory 1. Overall Situation: Continued Record - High in Outstanding Scale, Wealth Management Subsidiaries Account for Over 90% for the First Time - Since June 2023, the outstanding scale of bank wealth management products has been on a continuous upward trend. It exceeded the historical high in June 2022 at the end of 2024, surpassed 30 trillion in June 2025, and reached a new high in September 2025. As of September 2025, the outstanding scale of wealth management subsidiary products reached 29.28 trillion yuan, accounting for 91.13% of all wealth management products [3][12][13] - By operation mode, open - ended products are still the main type, with a total scale of 25.89 trillion yuan, accounting for 80.58% of the total scale of wealth management products [16] 2. Wealth Management Asset Allocation: Increased Outsourcing Investment, Decreased Credit Bond Investment 2.1. Large - Scale Asset Allocation: Continued Increase in Dependence on Outsourcing Investment, Continued Decrease in Direct Investment in Fixed - Income Assets - Before penetration, the dependence on outsourcing investment in bank wealth management continued to increase, and the allocation of bank deposits, settlement reserves, and repurchase of financial assets in the proprietary portfolio decreased. As of Q2 2025, fixed - income assets and asset management products were still the main allocation directions of wealth management funds, with a combined proportion of about 83%. The investment in fixed - income assets decreased by about 50 billion yuan compared to the end of 2024, and the proportion decreased by about 2 percentage points. The scale of investment in asset management products increased by about 80 billion yuan compared to the end of 2024, and the proportion increased by 2.66 percentage points [17][18] - After penetration, the total amount and proportion of bond investment continued to decline, while the total amount and proportion of cash and bank deposits continued to rise. As of September 2025, the bond allocation proportion dropped to 40% for the first time, and the cash and bank deposit allocation proportion was close to 30% [4] 2.2. Bond Types in Wealth Management Investment: Continued Decrease in Credit Bond Holdings, Slight Increase in Interest - Rate Bonds - As of Q2 2025, in the top ten holdings of wealth management, the total amount of credit bonds was 1.5 trillion yuan, an increase of 44.6 billion yuan compared to the end of 2024, but the proportion decreased by 1.41 percentage points. The scale of interest - rate bonds was 348.1 billion yuan, an increase of 94.8 billion yuan compared to the end of 2024, and the proportion increased by 2.93 percentage points. The scale of inter - bank certificates of deposit was about 800 billion yuan, a slight decrease of 16.7 billion yuan compared to the end of 2024, and the proportion decreased by 2.3 percentage points [23] - In recent years, wealth management has reduced its holdings of commercial bank bonds, private placement bonds, and corporate bonds. Among them, commercial bank bonds are the largest holding in credit bonds, and private placement bonds are the second - largest holding [27] 2.3. Holding - Period Situation: A Significant Decrease in the Proportion of Short - Term Bonds, Private Placement Bonds, Medium - Term Notes, and Commercial Bank Bonds are the Main Long - Term Investment Targets - The proportion of wealth management products with a term of less than 6 months continued to increase. The proportion of products with a term of less than 6 months increased from 67% to 74%, while the proportion of products with a term of more than 6 months decreased from 32% at the end of 2022 to 26% at the end of Q2 2025 [4][5][28] - The proportion of short - term bonds decreased significantly, while the proportion of long - term bonds continued to increase. Private placement bonds, medium - term notes, and commercial bank bonds are the preferred long - term investment targets for wealth management, and long - term varieties are mainly commercial bank bonds [29][30]