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Investment Rating - The industry investment rating is "Positive (Maintain)" [5] Core Viewpoints - The report emphasizes the long-term nature of overseas expansion, highlighting the increasing penetration rate of cross-border e-commerce in foreign trade and maintaining a positive outlook on leading companies with strong performance resilience and those with marginal performance improvements [3] - The report notes that the recent easing of tariffs and the ongoing strong growth trend in cross-border e-commerce are expected to enhance the ability of Chinese foreign trade enterprises to respond to external shocks and improve their global layout [7] Summary by Sections Cross-Border E-Commerce Performance - In the first three quarters of 2025, the cross-border e-commerce sector achieved revenue of 56.09 billion yuan, a year-on-year increase of 22.6%, with a three-year CAGR of 24.5%. The net profit attributable to shareholders was 3.59 billion yuan, up 20.2% year-on-year, with a three-year CAGR of 20.2% [7] - The revenue growth rate slightly slowed due to trade friction and increased competition, but the net profit growth rate showed significant improvement [7] - In Q3 2025, the sector's revenue grew by 14.3% year-on-year, and net profit increased by 29.6%, indicating operational resilience and improved cost management despite rising tariff costs [7] Market Outlook - The report anticipates strong performance during the upcoming Black Friday and Cyber Monday shopping events, with consumers showing early planning, trust, and value-seeking behaviors [7] - Online sales during the 2025 holiday shopping season in the U.S. are expected to reach $253.4 billion, a year-on-year increase of 5.3% [7] - The report highlights that cross-border e-commerce companies leverage China's efficient industrial clusters to export competitively priced products, with some transitioning from Amazon brands to multi-channel brands [7] Investment Recommendations - The report recommends focusing on resilient leading companies and those with improving performance in the cross-border e-commerce sector, with specific stock suggestions for both B2B and B2C segments [3]