OPPEIN(SH:603833) Shenwan Hongyuan Securities·2025-11-07 10:45Investment Rating - The investment rating for the company is "Buy" (maintained) [6] Core Views - The company is experiencing a slight decline in performance due to weak end-demand, with a revenue drop of 4.79% year-on-year in the first three quarters of 2025 [6] - The company is focusing on transforming its marketing system to support a comprehensive home furnishing strategy, aiming to enhance its competitive edge in the long term [6] - The company is committed to a home furnishing development strategy, implementing various reforms to support this core strategy [6] Financial Data and Profit Forecast - Total revenue for 2025 is projected at 181.04 billion yuan, with a year-on-year decline of 4.3% [5] - The net profit attributable to the parent company for 2025 is estimated at 25.27 billion yuan, reflecting a year-on-year decrease of 2.8% [5] - The company's gross margin for Q3 2025 was 38.77%, down 1.59 percentage points year-on-year [9] Revenue Breakdown - Revenue from wardrobes and related products was 67.86 billion yuan, down 5.58% year-on-year [6] - Revenue from cabinets was 38.35 billion yuan, down 4.80% year-on-year [6] - Revenue from bathroom products was 7.87 billion yuan, down 1.57% year-on-year [6] Market Position and Strategy - The company has over 1,200 effective retail home furnishing stores, with more than 60% of distributors engaged in the home furnishing business [9] - The company is enhancing its supply chain management and focusing on smart manufacturing to build a competitive advantage [6] - The company aims to redefine consumer needs in the home furnishing market, transitioning from merely meeting demands to defining them [6]