Shenwan Hongyuan Securities·2025-11-09 05:52Investment Rating - The report maintains a positive outlook on the home appliance industry, highlighting the potential for growth in the white goods sector due to low valuations, high dividends, and stable growth attributes [6]. Core Insights - The home appliance sector is experiencing a divergence between domestic and export sales, with exports generally outperforming domestic sales in the first three quarters of 2025. The domestic market is under pressure due to a sluggish real estate sector and the waning effects of policy support [5][12]. - The report identifies three main investment themes: the white goods sector, export-driven companies, and core component manufacturers, recommending specific companies within these categories for investment [6]. Summary by Sections Industry Performance - In September 2025, the air conditioning sector saw a total production of 10.57 million units, a year-on-year decrease of 13.5%, while total sales were 10.88 million units, down 10.2%. Domestic sales were 5.95 million units, down 2.5%, and exports were 4.94 million units, down 18.1% [4][33]. - The refrigerator sector reported a production of 8.72 million units, a slight year-on-year decrease of 0.5%, with total sales of 8.34 million units, a marginal increase of 0.12%. Domestic sales were 3.87 million units, down 7.35%, while exports rose to 4.47 million units, up 7.63% [4][39]. - The washing machine sector experienced a production of 9.05 million units, a year-on-year increase of 10.4%, with total sales of 8.85 million units, up 7.52%. Domestic sales were 4.06 million units, down 6.88%, while exports increased to 4.79 million units, up 23.76% [4][41]. Market Dynamics - The home appliance index underperformed compared to the CSI 300 index, with a decline of 0.5% against a 0.8% increase in the latter [5][7]. - The report notes that the overall supply chain market sentiment is higher than that of the complete machine market, with more than half of the industries maintaining year-on-year growth in the first three quarters of 2025 [12]. Key Company Developments - Midea's air conditioning factory in Thailand has been recognized as a "Supply Chain Resilience Lighthouse Factory" by the World Economic Forum, marking a significant achievement in the home appliance sector [5][13]. - The report recommends specific companies for investment based on their performance and market position, including Hisense, Midea, and Haier in the white goods sector, as well as companies like Ousheng Electric and Dechang Co. for their export capabilities [6].