Company Overview - The report rates the company as "Buy" for the first time, indicating a positive outlook for future performance [5] - The company has been steadily developing for over 20 years, with a stable shareholding structure and a strong management team, leading to continuous improvement in financial performance [1][13] - For the first three quarters of 2025, the company's revenue increased by 24.26% year-on-year to 2.497 billion yuan, and the net profit attributable to shareholders increased by 38.07% to 483 million yuan [1][22] Industry Analysis - The demand for home hardware remains strong, with a low market concentration, indicating significant growth potential [2] - The outdoor furniture market is expected to reach a scale of 25.4 billion USD globally by 2025, with China's market projected to exceed 6.31 billion yuan, driven by rising income levels and a shift towards quality and leisure [2] - The home hardware and outdoor furniture industries are characterized by a fragmented competitive landscape, with numerous participants including both established foreign brands and local manufacturers [2] Core Competitiveness - The company boasts a rich product matrix, a diversified sales system, and advantages in smart manufacturing, positioning it well for future growth [3] - The core products, particularly basic hardware, have shown steady sales growth and stable pricing, supported by high levels of independent research and development [3] - The company has established a diversified sales system, with domestic sales accounting for 87.42% in 2024, and is actively expanding its international customer base [3] Financial Forecast and Investment Recommendation - The company is expected to achieve net profits of 709 million, 883 million, and 1.073 billion yuan for 2025, 2026, and 2027 respectively, with year-on-year growth rates of 33.4%, 24.5%, and 21.6% [3] - The report anticipates continued market share growth due to strong partnerships with major clients and significant advantages in smart manufacturing [3]
悍高集团（001221）：深耕家居五金，产品矩阵完善+多元化销售体系+智能制造优势显著