Guolian Minsheng Securities·2025-11-11 07:01Investment Rating - Investment recommendation: Outperform the market (maintained) [7] Core Viewpoints - The social service sector's institutional holdings are at historical lows, with signs of stabilization in the hotel and employment sectors. The CPI's recovery in October reflects a warming consumer market. The report suggests focusing on "domestic demand cyclical + quality new consumption" [4][10]. - Recommended companies include Huazhu Group, Miniso, Guoquan, Green Tea Group, and Laopu Gold, which show continuous operational improvement and high valuation cost-effectiveness [4][10]. Summary by Sections 1. Market Tracking: Institutional Holdings at Historical Lows - The social service sector has underperformed the market by 9.78% year-to-date, with a year-to-date increase of 11.40% as of November 10, 2025. The sector ranks 19th among 31 primary industries [13]. - The fund holding ratio for the social service sector is 0.46%, down 0.64 percentage points from the previous quarter, indicating historical lows [17]. - October CPI data shows a year-on-year increase of 0.2%, signaling a recovery in consumer spending [22]. 2. Sub-industry Analysis: Industry Fundamentals Stabilizing - Employment: The hiring confidence index has improved, with values rising from 44.07 in August to 54.87 in October 2025 [29]. - Hotels: The RevPAR growth rate has shown improvement, with a year-on-year increase of 4.4% in the 44th week of 2025 [39]. - Duty-Free: The new duty-free policy in Hainan has led to a significant increase in shopping amounts, with a total of 5.06 billion yuan in sales during the first week of implementation [50]. - Dining: The pressure on customer spending appears to have eased, with service prices showing an upward trend [52]. 3. Investment Recommendations: Focus on Marginal Changes - The report emphasizes the importance of marginal changes and suggests actively investing in cyclical and new consumption leaders. Recommended companies include Huazhu Group, Miniso, Guoquan, Green Tea Group, and Laopu Gold, with a focus on those showing clear improvement trends [10][54].