户外运动风潮持续，带动户外服饰需求上升

Investment Rating - The industry investment rating is "Hold" [1] Core Insights - The outdoor sports trend is driving an increase in demand for outdoor apparel, supported by a growing health consciousness among the public and improvements in sports facilities and services [3][22] - The total scale of China's sports industry reached 36,741 billion yuan in 2023, accounting for 1.15% of GDP, with projections to exceed 70,000 billion yuan by 2030 [3][22] - The outdoor apparel market is expected to grow significantly, with retail sales projected to reach 27.44 billion yuan in 2024, a year-on-year increase of 1.22% [4][26] - Domestic brands are gaining market share in outdoor apparel, with their sales proportion expected to rise to 32% by 2024 and 33.6% by 2025 [5][28] Summary by Sections Outdoor Sports Trend - The outdoor sports industry is experiencing robust growth, with an estimated 540 million outdoor enthusiasts and a potential additional 230 million interested participants [3][22] - The variety of outdoor sports activities is increasing, making outdoor sports more popular and a trend [3][22] Market Structure and Competition - The outdoor apparel market is dominated by international brands in the mid-to-high-end segments, but domestic brands are improving their innovation capabilities and market responsiveness [6][29] - The market is becoming increasingly competitive, with a low concentration compared to other mature apparel categories, but the presence of leading brands is growing [6][29] Financial Performance - The outdoor apparel industry is projected to reach a scale of 45 billion yuan in 2023, maintaining a growth rate of 20% for three consecutive years [8][32] - The performance of listed companies in the outdoor apparel sector is expected to benefit from the revitalization of the market [8][32]