休闲食品行业专题报告之一：大浪淘沙，沉者为金

Investment Rating - The report maintains an "Outperform" rating for the leisure food industry and specific companies such as Wei Long Mei Wei, Yan Jin Pu Zi, Jin Zai Food, and Wan Chen Group [4][5]. Core Insights - The leisure food market in China is projected to reach 1.344 trillion yuan in 2024, with a year-on-year growth of 5.3% and a CAGR of 4.4% from 2019 to 2024, expected to increase to 5.5% from 2025 to 2029 [1][15]. - The industry is characterized by a highly fragmented competitive landscape, with the top five and ten companies holding only 5.9% and 10.4% of the market share, respectively [1][22]. - Structural changes are reshaping the industry, including the rise of new retail channels, increased health consciousness among consumers, vertical integration in supply chains, and accelerated globalization efforts by leading companies [1][2][33]. Summary by Sections Industry Overview - The leisure food sector is a multi-billion market with diverse product categories, including snacks, nuts, and baked goods, focusing on fulfilling various consumer needs beyond mere hunger [15][18]. - The market is expected to continue expanding, with significant room for growth in per capita consumption, currently at 954.4 yuan, which is substantially lower than in the US and Japan [2][15]. Competitive Landscape - The industry is marked by intense competition and low concentration, with major players like Mars and Mondelez holding a small market share compared to their counterparts in the US [22][23]. - The competitive dynamics are shifting from price wars to differentiation and efficiency battles, as consumer demands become more diverse and nuanced [2][3]. Structural Changes - New retail formats such as bulk snack stores and instant retail are emerging, challenging traditional retail channels [33][34]. - Health awareness is driving innovation in product offerings, with a notable rise in demand for healthier snack options like konjac products, which are low in calories and high in dietary fiber [66][70]. Future Outlook - The report identifies three core drivers for industry growth: product innovation, scenario extension, and international expansion [2][3]. - Leading brands are expected to strengthen their market positions, with opportunities for both manufacturing and channel-focused companies to benefit from evolving consumer preferences and retail dynamics [2][3][4]. Company-Specific Insights - Wei Long Mei Wei and Yan Jin Pu Zi are highlighted as key players in the konjac snack segment, with significant revenue growth anticipated [3][70]. - Jin Zai Food is undergoing channel reforms and launching new products, while Wan Chen Group is expanding its discount supermarket presence, indicating potential for long-term growth [3][4].