Hua Yuan Zheng Quan·2025-11-11 15:39Investment Rating - The investment rating for the real estate industry is "Positive" (maintained) [3][4] Core Viewpoints - The report emphasizes that real estate is a crucial asset allocation and investment direction for Chinese households, and stabilizing housing prices is significant for facilitating economic circulation. The policy environment is expected to strengthen further, promoting high-quality development in the real estate sector. There is an anticipated wave of development for high-quality residential properties due to policy guidance and changes in supply-demand structure [4][48]. Market Performance - The Shanghai Composite Index rose by 1.1%, while the real estate sector (Shenwan) declined by 0.2% during the week [4][7]. - In the new housing market, 154 million square meters were sold across 42 key cities from November 1 to November 7, representing a 38.7% decrease from the previous week and a 46.7% year-on-year decline [4][13]. - The second-hand housing market saw 191 million square meters sold in 21 key cities during the same period, reflecting a 7.6% decrease week-on-week and a 26.7% year-on-year decline [4][28]. Data Tracking - For new housing, the cumulative sales in November (up to the week of November 7) were 154 million square meters, showing a 195.2% increase month-on-month but a 46.7% decrease year-on-year [4][17]. - In the second-hand housing market, cumulative sales for November reached 191 million square meters, indicating an 895.9% increase month-on-month but a 26.7% decrease year-on-year [4][31]. Industry News - The National Development and Reform Commission and other departments issued a plan to promote the development of smart cities, aiming to establish over 50 fully digital transformation cities by the end of 2027 [4][45]. - Shenzhen is supporting the conversion of idle non-residential properties into affordable rental housing, while Hunan's Pingjiang County is implementing a comprehensive approach to selling existing homes [4][45]. Company Announcements - In October, major real estate companies reported significant declines in sales, with China Overseas Development at 186.6 billion (down 55.1% year-on-year) and Poly Development at 211.2 billion (down 50.1% year-on-year) [4][48].