Investment Rating - The report rates the nutrition supplement industry in China with a compound annual growth rate (CAGR) of 10.4%, indicating strong growth potential and positioning China as a leading growth engine globally [18][19]. Core Insights - The global nutrition supplement market is expected to grow from $189.2 billion in 2024 to $402.2 billion by 2034, driven by increased health awareness, aging populations, lifestyle changes, and product innovation [6][8]. - China's nutrition supplement market is projected to reach $466 billion by 2034, with significant growth driven by policy support, generational demand, and consumption upgrades [19][20]. - The market is characterized by a shift from standardized products to personalized nutrition strategies, particularly through age and gender-specific formulations [60][71]. Summary by Sections 1. Global and Chinese Nutrition Supplement Market Landscape - The global market is experiencing rapid growth, with a CAGR of 7.8% from 2024 to 2034, influenced by health awareness, aging populations, lifestyle changes, and product innovation [6][10]. - The Asia-Pacific region leads in market share and growth rate, with China achieving a 10% growth rate, making it the most dynamic growth area globally [12][13]. 2. Industry Development Trends and Innovations - The market is transitioning from trend-driven consumption to a more rational, demand-based approach, emphasizing the need for personalized nutrition solutions [43][46]. - There is a notable increase in the demand for probiotics and immune-boosting products, with iron supplements emerging as a star category due to heightened health awareness [39][40]. 3. Consumer Insights on Nutrition Supplement Needs and Behaviors - There is a growing awareness of proactive nutrition among consumers, with six key segments driving rapid demand growth [3][3]. - The market is witnessing a significant shift towards online sales channels, which now dominate with a 56% market share, while traditional channels are declining [22][24]. 4. Future Trends and Opportunities in the Nutrition Supplement Industry - The industry is moving towards precision nutrition and technological innovation, with a focus on multi-dimensional strategies and localized innovations driving brand growth [4][4]. - The report highlights the importance of age and gender-specific nutrition strategies, which are gaining acceptance among consumers, indicating a shift towards more tailored health solutions [60][71].
2025年中国营养补充剂消费洞察报告
Ai Rui Zi Xun·2025-11-12 09:10