短期经营承压，预计2026年底库存恢复健康：望远镜系列26之Puma FY2025Q3经营跟踪

Investment Rating - The investment rating for the industry is "Positive" and maintained [5]. Core Insights - Puma's revenue for FY2025Q3 (July 1, 2025 - September 30, 2025) reached €1.96 billion, slightly below market expectations (Bloomberg consensus of €1.98 billion), with a year-over-year decline of 10.4% at constant exchange rates. The gross margin decreased by 2.6 percentage points to 45.2%, primarily due to increased promotional activities in the wholesale channel, inventory clearance, and rising shipping costs. EBIT was €30 million, and the net profit margin turned negative at -3.2% year-over-year [2][4]. Summary by Sections Revenue Breakdown - Sales pressure was attributed to brand strategy adjustments, affecting all regions. Revenue by region at constant exchange rates showed declines: EMEA -7.1%, Americas -15.2%, and Asia-Pacific -9.0%, totaling €910 million, €680 million, and €370 million respectively. The decline in the Americas was mainly due to inventory reduction in the U.S. wholesale channel, while the Asia-Pacific region was impacted by the wholesale channel in Greater China [5]. - Revenue by channel indicated continued pressure on the wholesale channel, with a year-over-year decline of 15.4% to €1.39 billion, while the DTC channel grew by 4.5% to €570 million, driven by a 5.6% increase in e-commerce revenue and a 3.9% increase in self-operated store revenue [5]. - All product categories experienced sales pressure, with footwear, apparel, and equipment revenues declining by 9.9%, 12.8%, and 6.1% respectively, totaling €1.05 billion, €640 million, and €270 million [5]. Inventory Situation - As of FY2025Q3, Puma's inventory increased by 17.3% year-over-year to €2.12 billion. Inventory reduction actions are underway, with expectations for inventory to return to healthy levels by the end of 2026 [9]. Performance Guidance - The company maintains its full-year guidance, expecting a low double-digit decline in revenue year-over-year at constant exchange rates for FY2025, with EBIT losses and capital expenditures around €250 million [9].