ASR(SH:688220) Soochow Securities·2025-11-13 02:38Investment Rating - The report initiates coverage with a "Buy" rating for the company [1]. Core Views - The company is a rare domestic player in the wireless communication baseband chip sector, focusing on cellular baseband chips and ASICs, which opens up growth opportunities [8][14]. - The company has a strong revenue growth trajectory, with expectations of turning profitable as technology matures and product layouts improve [8][30]. - The company is positioned to benefit from the rapid expansion of the cellular IoT market driven by 5G RedCap and other key technologies [8][48]. Summary by Sections Company Overview - The company specializes in cellular baseband technology and is actively expanding its business [14]. - It has developed a comprehensive range of chip products, including cellular baseband chips, smartphone SoC chips, non-cellular IoT chips, and ASIC services [8][19]. Market Position - The company is steadily increasing its market share in the domestic cellular baseband market, with a focus on both low-speed and high-speed IoT applications [8][59]. - The global cellular IoT market is expected to enter a high-growth phase from 2024 to 2030, with significant increases in connection numbers and module shipments [48][51]. Financial Analysis - The company has shown rapid revenue growth, with projected revenues of 33.86 billion yuan in 2024, reflecting a year-on-year increase of 30.23% [29]. - Despite being in a technology accumulation phase, the company is expected to narrow its losses and potentially achieve profitability in the coming years [30]. - The company has maintained high R&D expenditures, which are crucial for supporting its growth and innovation [41]. Product Development - The company is advancing its smartphone SoC chips, with significant progress expected in 2025, including the launch of a second-generation 4G octa-core chip [8][19]. - The ASIC business is also poised for growth, with a focus on high-demand areas such as smart wearables and cloud inference chips [8][19]. Revenue and Profitability Forecast - The company is projected to achieve revenues of 44.0 billion yuan in 2025, 60.0 billion yuan in 2026, and 75.8 billion yuan in 2027, with corresponding P/S multiples of 8, 6, and 5, respectively [1][8].