Investment Rating - The report does not explicitly state an investment rating for the pet tech industry Core Insights - The pet tech industry is experiencing rapid growth driven by the transformation of pets from functional animals to emotional companions, leading to increased consumer demand for high-quality products and services [14][19] - The market for pet tech products is expected to see explosive growth, particularly in smart feeding devices, health monitoring equipment, and interactive entertainment products, with a projected market size of 10.2 billion yuan in 2024 [24][22] - The consumer demographic for pet tech products primarily consists of young adults aged 24-34, predominantly female, living in first-tier and new first-tier cities [34][35] Summary by Sections Panorama of Pet Tech Industry Development - Pet tech products enhance pet care efficiency and improve the quality of life and interaction experiences for both pets and their owners [5][6] - The industry has evolved from traditional pet supplies to smart, automated solutions that cater to diverse consumer needs [9][11] Consumer Needs and Behavior Trends in Pet Tech - The average annual spending on pet care is 4,440 yuan, with pet tech products accounting for 50.8% of pet supplies expenditure [28][29] - Consumers prioritize practicality and cost-effectiveness when selecting pet tech products, with a strong preference for features that enhance user experience and scientific care [63][64] Pet-Friendly Tech Products: Trends and Typical Cases - The pet tech industry is advancing along three main trends: smart technology, health-focused solutions, and personalized experiences, which collectively enhance the human-pet relationship [105][106] - AI-powered companion robots are emerging as a key segment in the pet tech market, offering emotional support and interaction capabilities [107]
2025年宠物科技用品发展研究白皮书：解锁“它经济”智能新范式，从喂养到守护的全场景革新
Ai Rui Zi Xun·2025-11-13 07:11