Soochow Securities·2025-11-13 07:54Investment Rating - The report maintains an "Overweight" rating for the non-bank financial industry, particularly focusing on equity wealth management [1]. Core Insights - The equity market in China is experiencing a recovery, with significant growth in the issuance of equity mutual funds, indicating a robust development in equity wealth management [4][9]. - The demand for wealth preservation and appreciation among residents is strong, suggesting a shift in asset allocation towards equities, which presents substantial potential for the equity wealth management market [25][30]. - Securities firms are positioned as key players in equity wealth management, benefiting from the sector's growth due to their inherent advantages in market investment capabilities, asset acquisition, research capabilities, and customer base [30][34]. Summary by Sections 1. Equity Market Recovery - As of September 2025, the total market capitalization of the Chinese stock market reached 105 trillion yuan, accounting for 78% of GDP, marking a high since 2022 [9]. - The average monthly new account openings reached 2.9 million from October 2024 to September 2025, a 48% increase from 2023 [9]. - Daily average trading volumes for stock funds hit historical highs, with a peak of 3.6 trillion yuan [9][18]. 2. Future of Equity Wealth Management - The report emphasizes the strong potential for equity wealth management, driven by structural upgrades in the economy, declining interest rates, and supportive policies [25][30]. - The shift in asset allocation from real estate to equities is anticipated, with a growing focus on equity wealth management services [25][30]. 3. Securities Firms' Role - Securities firms are transitioning from traditional brokerage services to wealth management, with a significant reduction in brokerage income share from 70.5% in 2008 to 27% in 2025 [31][32]. - The firms are enhancing their product offerings and investment advisory services, with 29 firms approved for fund advisory business trials [30][35]. - The market share of securities firms in mutual fund distribution has increased from 6% in 2017 to 11% in 2023, with a notable advantage in ETF sales [41][47].