HAERS(SZ:002615) Xinda Securities·2025-11-13 15:01Investment Rating - The report assigns a "Buy" rating for the company Hars (002615) [2] Core Insights - The report highlights the transformation of stainless steel thermal containers from "durable goods" to "consumer goods," driven by emotional branding and differentiated design, with the global market size reaching $12.491 billion in 2021 [2][24] - The report emphasizes the company's strong customer base and the expected increase in market share due to overseas production capacity expansion [3] - The company aims for a comprehensive brand optimization and has set ambitious goals for brand revenue to approach manufacturing by 2028 [4] Summary by Sections 1. Leading Brand in Thermal Containers - The company has evolved from an OEM model to establishing its own brand, creating a second growth curve [8] - The ownership structure is concentrated, with significant shareholding by management, indicating strong confidence in the company's future [16] 2. Accelerating Consumption Logic and Industry Expansion - The consumption scenarios for thermal containers are broadening, leading to market expansion [24] - The global market for stainless steel thermal containers is projected to grow, with China being a major production country [24][34] 3. Overseas Capacity Boosting Market Share - The company has established a solid customer base, with significant revenue from major clients [3] - The brand is undergoing comprehensive reforms, which are expected to contribute significantly to future growth [4] 4. Profit Forecast and Investment Rating - The report forecasts net profits for 2025-2027 to be 144 million, 298 million, and 385 million yuan respectively, with corresponding P/E ratios of 27.4X, 13.3X, and 10.3X [4][11]