——10月金融数据解读：淡化信贷目标，非银存款高增

Report Industry Investment Rating There is no information provided in the report regarding the industry investment rating. Core Viewpoints - In October 2025, new RMB loans were 220 billion yuan, a year-on-year decrease of 280 billion yuan, and the credit balance growth rate dropped to 6.5%. The new social financing scale was 815 billion yuan, a year-on-year decrease of 597 billion yuan, and the social financing stock growth rate declined from 8.7% to 8.5%. The year-on-year growth rate of M2 decreased from 8.4% to 8.2% due to the base effect, and the growth rate of the new M1 caliber dropped from 7.2% to 6.2%. Overall, October is a small month for credit at the beginning of the quarter, mainly relying on on-balance-sheet bills to make up for the shortfall. Among them, short-term household loans are the main drag, and the "shopping festival" effect has limited driving force. In the fourth quarter, due to the high base of government bond issuance, the growth rate of social financing continues to decline. The M2 growth rate slightly declines, with non-bank deposits being the main supporting item, and the M1 growth rate ends its six-month upward trend [1][7]. Summary by Related Catalogs Credit: Short-term Household Loans as the Main Drag, and Long-term Corporate Loans Weakening - Household Sector: In October, short-term household loans decreased by 286.6 billion yuan, a year-on-year decrease of 335.6 billion yuan, continuing to be significantly lower than the seasonal level. Long-term household loans decreased by 70 billion yuan, recording a negative growth for the first time in recent years, a year-on-year decrease of 180 billion yuan. The month-on-month sprint effect of new and second-hand housing sales is not significant. Under the high base and policy stability, the overall sales performance is weaker than that in September [2][10]. - Corporate Sector: In October, long-term corporate loans only increased by 30 billion yuan, a year-on-year decrease of 140 billion yuan. The relatively strong corporate loans at the end of September may have partially overdrawn the quota for October. Coupled with the limited driving force of policy-based financial instruments and the approach of the economic "off-season" at the end of the year, it is difficult for long-term corporate loans to have a significant increase. In terms of bills, bill financing increased by 500.6 billion yuan in the same month, a year-on-year increase of 331.2 billion yuan, and the demand for bills to "make up for the shortfall" significantly increased [2][15]. Social Financing: The Support of Government Bonds Declines at the End of the Year, and Entrusted Loans Increase - Government Bonds: The issuance of government bonds decreased in October, with new government bonds of 489.3 billion yuan, a year-on-year decrease of 560.2 billion yuan. In the fourth quarter, it enters the off-season for bond issuance. The net financing of government bonds from November to December may be 1.8 trillion yuan, a year-on-year decrease of 1.1 trillion yuan. The growth rate of social financing may decline to around 8.2% by the end of the year [3][17]. - Entrusted Loans and Undiscounted Bills: Driven by the "500 billion" policy-based financial instruments, entrusted loans increased by 165.3 billion yuan in October, a year-on-year increase of 187.2 billion yuan, becoming an important supporting item for social financing. In addition, undiscounted bills decreased by 289.4 billion yuan in October, 149.8 billion yuan lower than the same period last year. Due to the relatively strong credit performance in September, the conversion of undiscounted bills to on-balance-sheet was limited. In October, banks' concentrated "ticket grabbing" in the secondary market led to a significant decrease in off-balance-sheet bills [3][23]. Deposits: High Growth of Non-bank Deposits, Possibly Driven by Both Wealth Management Growth and the Equity Market - M1 and M2 - M1 Spread: The month-on-month increase of the new M1 caliber was lower than that of the same period last year, and the M2 - M1 spread slightly widened. In October last year, there was a high base for M1. In October, the new M1 caliber decreased by 1.1 trillion yuan, 1.0 trillion yuan more than the decrease in 2024. In terms of growth rate, the year-on-year reading of M1 decreased from 7.2% to 6.2% [4][27]. - Non-bank Deposits and Household Deposits: Among the M2 components, non-bank deposits increased significantly beyond the seasonal level again, while household deposits were slightly lower than the historical average. By sector, non-bank deposits increased by 1.85 trillion yuan in October, 770 billion yuan more than the same period in 2024. Household deposits decreased by 1.34 trillion yuan in the same month, 770 billion yuan more than the decrease in the same period last year. Since October, the equity market has continued to be strong, and the growth of wealth management product scale at the beginning of the quarter may jointly drive the decrease in household deposits and the significant increase in non-bank deposits [4][31].