Changjiang Securities·2025-11-14 05:43Investment Rating - The investment rating for BYD is "Buy" and is maintained [6]. Core Insights - In October, BYD's total sales reached 442,000 units, a year-on-year decrease of 12.1% but an increase of 11.5% month-on-month. Passenger vehicle sales were 437,000 units, down 12.7% year-on-year and up 11.1% month-on-month [2][4][10]. - The export sales in October were 84,000 units, showing a significant year-on-year increase of 167.8% and a month-on-month increase of 17.9% [2][10]. - Cumulatively, from January to October 2025, BYD's total sales reached 3.702 million units, up 13.9% year-on-year, with cumulative export sales of 778,000 units, up 136.4% year-on-year [2][10]. Summary by Sections Sales Performance - October total sales: 442,000 units, YoY -12.1%, MoM +11.5% - Passenger vehicle sales: 437,000 units, YoY -12.7%, MoM +11.1% - Brand performance: Ocean series sales at 395,000 units, Equation Leopard at 31,000 units, and Tengshi at 10,000 units [2][10]. Export Growth - October export sales: 84,000 units, YoY +167.8%, MoM +17.9% - Cumulative export sales from January to October: 778,000 units, YoY +136.4% [2][10]. Strategic Developments - Continued focus on overseas market expansion and high-end product offerings, with new factories established in Thailand, Uzbekistan, Brazil, and Hungary, and new entries into Vietnam, Pakistan, and Tunisia [10]. - The launch of new high-end models is expected to enhance performance, with a projected net profit of 35 billion yuan for 2025, corresponding to a PE ratio of 26X [10].