EBSCN·2025-11-14 09:05Investment Rating - The report maintains a "Buy" rating for Tencent Holdings [6] Core Insights - Tencent Holdings reported Q3 2025 revenue of 192.9 billion yuan, a year-on-year increase of 15.4%, exceeding Bloomberg consensus expectations by 2.15% [1] - Non-IFRS operating profit reached 72.6 billion yuan, surpassing consensus by 0.58%, with an operating margin of 37.6% [1] - Non-IFRS net profit was 70.6 billion yuan, exceeding expectations by 6.84%, with a net profit margin of 36.6%, up 0.8 percentage points year-on-year [1] Summary by Sections Gaming - Q3 2025 gaming revenue was 63.6 billion yuan, a year-on-year increase of 22.8%, exceeding consensus by 5.21% [2] - Domestic gaming revenue was 42.8 billion yuan, up 14.7% year-on-year, surpassing expectations by 1.26% [2] - Overseas gaming revenue reached 20.8 billion yuan, a significant year-on-year increase of 43.4%, exceeding expectations by 14.8% [2] Advertising and Enterprise Services - Marketing services revenue for Q3 2025 was 36.2 billion yuan, a year-on-year increase of 20.8%, exceeding consensus by 1.81% [2] - Financial technology and enterprise services revenue was 58.2 billion yuan, up 9.6% year-on-year, slightly exceeding expectations by 0.07% [2] Capital Expenditure and AI Strategy - Capital expenditure for Q3 2025 was 13 billion yuan, down 24% year-on-year, below expectations by 43.9% [3] - The company is increasing AI R&D investment, with Q3 2025 R&D expenses reaching a historical high [3] - The report highlights a clear long-term AI strategy, focusing on the integration of AI agents with the social ecosystem [3] Profit Forecast, Valuation, and Rating - The report raises the Non-IFRS net profit forecasts for 2025-2027 to 265.8 billion, 298.4 billion, and 335.1 billion yuan, respectively, reflecting increases of 4.0%, 3.5%, and 4.0% from previous estimates [3] - The target price is raised to 741 HKD, with a current price of 656 HKD, indicating a favorable valuation [3]