港股互联网的变化与机会：AI加速巨头提升商业化效率

Investment Rating - The report maintains an "Outperform" rating for the Hong Kong internet sector [1] Core Insights - The Hong Kong internet giants are entering a new growth phase driven by AI, with the Hang Seng Technology Index having increased by 99% since February 2024, and the current TTM valuation at approximately 23x PE, which is at the historical 31% percentile [3][5] - There is a significant gap in monetization rates between domestic internet giants and their overseas counterparts, with Meta's per-user monetization exceeding that of Tencent, and Amazon's monetization rates being 3-7 times higher than domestic e-commerce platforms [3][18] - AI is expected to continue enhancing the monetization efficiency of internet giants, with 2026 potentially marking a year of synergy between AI agents and ecosystems [3][62] Summary by Sections 01: Current Stage of Hong Kong Internet - The sector is experiencing a valuation recovery and profitability improvement, with major companies showing significant operational efficiency gains over the past two years [10] 02: Monetization Rate Discrepancies - Domestic internet giants have a lower monetization rate compared to overseas firms, with Meta's ARPU being approximately 4.1 times that of Tencent's [17][13] - The monetization structure differs, with Meta relying heavily on advertising, while Tencent has a more diversified revenue stream [17][18] 03: AI's Role in Monetization - AI is enhancing both B2B and B2C monetization rates, particularly through improved ad targeting and user intent understanding [24][30] - The deployment of AI technologies is expected to significantly boost advertising revenues for Tencent, with projections indicating substantial growth in various advertising segments [31][32]