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传媒行业周报系列2025年第45周:阿里通义App或将对标ChatGPT,十月《王者荣耀》登顶全球增长榜-20251116
HUAXI Securities·2025-11-16 06:50

Investment Rating - The industry rating is "Recommended" [4] Core Insights & Investment Recommendations - The Alibaba Tongyi App has been officially renamed "Qianwen," fully competing with ChatGPT. This move marks a significant strategic layout following Alibaba's announcement of a 380 billion yuan investment in AI infrastructure. The launch of a consumer-facing product indicates a new phase in the commercialization of its technology, showcasing the determination of domestic tech giants to break through in AI applications [2][20] - In October, "Honor of Kings" topped the global mobile game revenue growth chart, driven by its tenth-anniversary celebration, which boosted in-game purchases by 11% month-on-month. This highlights Tencent's strong capabilities in long-term IP operation and user engagement. The report suggests that leading games will continue to support stable growth for major gaming companies through ongoing content updates and refined operations [3][21] - Current investment opportunities include: 1) Hong Kong internet leaders, emphasizing social value; 2) The gaming industry, benefiting from policy incentives to boost domestic demand; 3) The film and cultural tourism industry, with consumption policies promoting cinema recovery and stimulating demand [21] Sub-industry Data Film Industry - The top three films by box office this week are "Demon Slayer: Infinity Castle Chapter" with 258.916 million yuan (60.6% market share), "Now You See Me 3" with 73.173 million yuan (17.1%), and "Predator: The Kill Zone" with 29.01 million yuan (6.8%) [22][23] Gaming Industry - The top three iOS games are "Delta Force," "Honor of Kings," and "Valorant: Energy Action." The top three Android games are "Heart Town," "Honkai: Star Rail," and "Staff Sword Legend" [24] TV Series Industry - The top three TV series by broadcast index are "Tang Dynasty Strange Stories: Chang'an," "Water Dragon Chant," and "Four Happiness," with indices of 84.8, 82.9, and 81.7 respectively [25][26] Variety Shows & Animation - The top variety show is "Now Departing Season 3," followed by "Flowers and Youth: Together" and "Wonderful Night Season 2." The top animation is "Little Magic Food Encyclopedia" with a viewership index of 193.2 [27][30]