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传媒行业周报:2026年布局已开启-20251116
Huaxin Securities·2025-11-16 10:03

Group 1 - The report highlights that the media industry is entering a new phase in 2026, with companies actively exploring new products and business models driven by AI technology [4][16][18] - The report emphasizes the dual attributes of the media sector, combining technology applications and discretionary consumption, which presents new opportunities due to generational changes in user content demands [4][18] - The report recommends focusing on state-owned enterprises leveraging AI for cultural development, as well as major companies enhancing AI applications in consumer-facing sectors [4][16] Group 2 - The report provides a list of recommended stocks in the media sector, including Oriental Pearl (600637), BlueFocus (300058), Mango Excellent Media (300413), and Wanda Film (002739), highlighting their potential for growth driven by AI [5][9] - The report notes that Bilibili (9626.HK) is expected to see continued improvement in its commercial capabilities, with a projected revenue increase of 5% year-on-year [15] - The report indicates that Tencent's international gaming revenue has surpassed 20 billion, with a significant year-on-year growth of 43% in the international market [24] Group 3 - The report states that the film market is projected to exceed 45 billion in box office revenue for 2025, with several popular IP films set to release soon [30] - The report mentions that the micro-short drama market has seen a user base of 662 million, with a market size surpassing 50 billion, indicating a shift in content consumption trends [31] - The report highlights that the gaming sector is experiencing robust growth, with Tencent's gaming revenue reaching 636 billion, a 24% increase year-on-year [24]