房地产行业点评报告：高基数下销售数据承压，开竣工面积降幅扩大

Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Viewpoints - The report highlights a significant decline in monthly sales data across various city tiers, indicating that all levels of cities have entered a downward trend [5][14] - The report anticipates continued pressure on new construction and completion data for the year, with a notable decrease in both metrics [6][19] - There is an ongoing decline in development investment, which is expected to impact the willingness to start new projects [7][23] - The pressure on real estate companies' cash flow is increasing, with a notable drop in funds available to developers [8][27] - The report suggests a cautious outlook for the market, with expectations of low sales continuing into the fourth quarter [8][34] Summary by Sections Monthly Sales Data - From January to October 2025, the national sales area of commercial housing was 720 million square meters, down 6.8% year-on-year, with residential sales area down 7.0% [5][14] - In October 2025, the sales area and amount of commercial housing decreased by 19.6% and 24.3% year-on-year, respectively [5][14] Construction Data - New construction area from January to October 2025 was 491 million square meters, down 19.8% year-on-year, with residential new construction down 19.3% [6][19] - Completion area during the same period was 349 million square meters, down 16.9% year-on-year [6][19] Development Investment - Real estate development investment from January to October 2025 was 7.36 trillion yuan, down 14.7% year-on-year, with residential investment down 13.8% [7][23] - The report indicates that the decline in investment is expected to continue due to weak sales recovery [7][23] Funding for Developers - Funds available to real estate developers totaled 7.89 trillion yuan from January to October 2025, down 9.7% year-on-year [8][27] - The report notes that all funding sources, including domestic loans and personal mortgage loans, have seen increased year-on-year declines [8][31] Investment Recommendations - The report recommends focusing on developers with strong fundamentals and those that can cater to improving customer needs, such as Greentown China and China Overseas Development [8][34] - It also suggests companies benefiting from both residential and commercial real estate recovery, like China Resources Land and Longfor Group [8][34]