Minsheng Securities·2025-11-16 15:21Investment Rating - The report maintains a "Buy" rating for Tencent Holdings, with a target price based on adjusted PE ratios of 21X for 2025, 18X for 2026, and 16X for 2027 [5]. Core Insights - Tencent's overall performance in Q3 2025 exceeded expectations, with a revenue growth of 15% year-on-year and a gross profit increase of 22%, driven primarily by strong growth in gaming and advertising revenues [1][2]. - The company's strategic investments in AI are beginning to yield results, enhancing efficiency across various business scenarios, including targeted advertising and user engagement in gaming [2]. - The report highlights the robust performance of Tencent's value-added services, particularly in overseas gaming, which saw a 43% year-on-year revenue increase [3]. Summary by Sections Overall Performance - In Q3 2025, Tencent's revenue reached 750.2 billion RMB, with Non-IFRS net profit also increasing by 18% year-on-year, surpassing Bloomberg consensus estimates [1][5]. Value-Added Services - Revenue from value-added services grew by 16% to 959 billion RMB, with domestic game revenue contributing significantly, particularly from long-standing titles like "Honor of Kings" and "Peacekeeper Elite" [3]. Marketing Services - Marketing services revenue rose by 21% to 362 billion RMB, driven by increased user engagement and improvements in advertising effectiveness due to AI [4]. Financial Technology and Enterprise Services - Financial technology and enterprise services revenue increased by 10% to 582 billion RMB, with notable growth in cloud services and commercial payment activities [5]. Financial Forecast - The report projects revenues of 750.2 billion RMB for 2025, 835.3 billion RMB for 2026, and 915.5 billion RMB for 2027, with corresponding Non-IFRS net profits of 260.3 billion RMB, 300.7 billion RMB, and 335.3 billion RMB respectively [6].