Giant Network(SZ:002558)2025-11-16 15:36Investment Rating - The report maintains a "Buy" rating for Giant Network with a target price of Rmb42, indicating an expected share price return of 15.7% and a total return of 16.8% [5]. Core Insights - The report highlights a stronger tone on the monetization of Supernatural Action, with monthly grossing reaching Rmb600 million in August and a record DAU of nearly 7 million in October, suggesting significant growth potential [2][3]. - Upcoming promotions, particularly around Chinese New Year, are expected to further enhance user engagement and monetization, with management anticipating DAU could exceed 10 million [3]. - The unique positioning of Supernatural Action is noted for attracting young female gamers, which is expected to drive sustained demand and profitability [7]. - Management plans to expand Supernatural Action into overseas markets, targeting regions like Hong Kong, Macau, Taiwan, and Korea for effective localization [8]. - The game pipeline includes a new card game, Ming Jiang Sha, which is set for a soft launch in December, alongside two new MMORPGs [9]. Summary by Sections Monetization and Performance - Supernatural Action's grossing has shown a significant increase, with management noting a full-year run-rate expectation of approximately Rmb6 billion based on September's performance [2]. - The game has successfully optimized content and graphics, contributing to its record performance during peak seasons [2]. Promotions and User Engagement - The next major promotional push is planned for the Chinese New Year, with expectations of increased DAU and improved retention rates [3]. - Management's strategy includes maintaining a weekly content update to keep user engagement high [3]. Unique Positioning and Market Strategy - Supernatural Action's design de-emphasizes combat elements, focusing instead on social gameplay, which appeals to its target demographic [7]. - The selective distribution strategy on iOS and a controlled marketing spend are designed to maximize profitability while minimizing competition risks [7]. Overseas Expansion - Plans for an overseas version of Supernatural Action are in place, with a focus on cultural fit and localization for initial markets [8]. Game Pipeline and Shareholder Returns - The company is preparing for the launch of new titles, including a card game and MMORPGs, which are expected to follow a similar operational strategy as Supernatural Action [9]. - Giant Network aims to maintain a steady cash dividend payout of 35-37% through bi-annual distributions [10].