食品调研专题：今年秋糖几分甜？

Investment Rating - The industry investment rating is maintained at "Outperform" [2] Core Insights - The overall sales performance of the industry is stable and improving, with a focus on cost-effectiveness and health trends [7] - Consumer purchasing decisions are increasingly driven by product quality and taste, with health and nutritional components also gaining importance [18][49] - The industry faces challenges such as declining consumer loyalty and intense competition, but there are optimistic growth prospects in specific segments [26][56] Summary by Sections 1. General Overview - The survey conducted from October 15 to 17, 2025, collected 124 valid responses, indicating a cautious optimism in sales performance, with 14.52% of respondents reporting "very hot, historical highs" and 29.03% noting "good growth" [4][9] - The majority of respondents believe that consumer spending has not fully recovered to pre-pandemic levels, suggesting significant room for improvement [4] 2. Snack Foods/Baking - Snack foods are highly regarded, with competition focusing on channel strength and product quality [10] - The most critical innovation directions are extreme flavor and health-conscious products, reflecting a dual trend towards taste and health [18] - The most promising sales channels include interest/content e-commerce and instant retail, which are expected to drive growth in the next 1-2 years [26] 3. Dairy Products - The dairy sector is perceived to have stable fundamentals, with yogurt and high-end milk products identified as key growth areas [29] - The growth drivers for milk products include high-quality raw materials and precise nutritional targeting, moving away from basic consumption needs [29] - The overall sentiment towards sales in the dairy sector is optimistic, with many respondents reporting growth or historical highs [29] 4. Condiments/Culinary Ingredients - The condiment industry is under pressure, with a focus on cost-effectiveness and channel changes [37] - The primary innovation direction is cost-effectiveness, with consumer purchasing decisions heavily influenced by price and promotions [49] - Instant retail is viewed as the most promising growth channel, reflecting a shift in consumer purchasing behavior [49] 5. Ready-to-Eat Meals - The ready-to-eat meal segment is transitioning from "wild expansion" to "value cultivation," with a focus on health and quality [60] - The most significant product innovation direction is cost-effectiveness, with consumers willing to pay for better taste and quality [64] - Interest/content e-commerce is seen as the most promising growth channel, indicating a shift in sales logic from passive search to active recommendation [64] 6. Health Products - The health product sector is entering a refined era, with a strong emphasis on health and transparency in ingredients [65] - The most important innovation direction is health-conscious products, with cost-effectiveness also gaining attention [65] - Interest/content e-commerce and instant retail are identified as the most promising channels for growth, reflecting changing consumer preferences [65]