纺织服装社零数据点评：10月国内社零同比增长2.9%，可选消费品类增速环比提升

Investment Rating - The report maintains an investment rating of "Synchronize with the market" for the textile and apparel industry [2]. Core Viewpoints - In October 2025, the domestic retail sales (社零) increased by 2.9% year-on-year, slightly exceeding market expectations, with a total of 4.63 trillion yuan [3][4]. - The textile and apparel sector showed marginal improvement in retail sales growth, with a cumulative year-on-year increase of 3.5% from January to October 2025 [6]. - The "Double Eleven" e-commerce promotion period has been extended, positively impacting sales in the apparel sector [6]. Summary by Sections Retail Sales Performance - In October 2025, the retail sales total reached 4.63 trillion yuan, with a year-on-year growth of 2.9%, slightly above the expected 2.73% [3]. - Cumulative retail sales from January to October 2025 amounted to 41.22 trillion yuan, reflecting a year-on-year growth of 4.3% [3]. Online vs. Offline Channels - Online retail sales of physical goods grew by 6.3% year-on-year, outperforming the overall retail sales growth of 4.4% [4]. - Offline retail sales showed varied performance across different formats, with convenience stores and supermarkets growing by 6.3% and 4.7% respectively [4]. Category Performance - In October 2025, retail sales of cosmetics grew by 9.6%, while gold and jewelry saw a significant increase of 37.6% [5]. - The textile and apparel category experienced a year-on-year growth of 6.3% in October, with a cumulative growth of 3.5% from January to October 2025 [5][6]. Investment Recommendations - The report recommends brands such as 361 Degrees and Bosideng, while suggesting to pay attention to Anta Sports, Geely, and Jin Hong Group [6]. - For textile manufacturing, companies like Shenzhou International and Yue Yuen Industrial are recommended due to their stable performance [7]. - In the gold and jewelry sector, companies such as Caibai and Zhou Daxing are highlighted for their growth potential [8]. E-commerce Trends - The "Double Eleven" sales event has been extended, with major brands like Uniqlo and Nike leading in sales during this period [6].