社会服务行业双周报：10月消费数据平稳运行，出境赴日旅游受冲击-20251117

Investment Rating - The industry investment rating is "Outperform the Market," indicating that the industry index is expected to perform better than the benchmark index in the next 6-12 months [2][50]. Core Insights - The social services sector saw a 2.39% increase in the last two trading weeks, ranking 15th among 31 industries in the Shenwan classification. The sector outperformed the CSI 300 index by 2.66 percentage points [2][13]. - October's consumer data showed stable performance, with retail sales totaling 4.63 trillion yuan, a year-on-year increase of 2.9%. The restaurant sector also saw a recovery, with revenues reaching 519.9 billion yuan, up 3.8% year-on-year [2][30]. - The "15th National Games" boosted local tourism and consumption, particularly in cities hosting events, with hotel bookings in these areas increasing significantly [2][29]. Summary by Sections Market Review & Industry Dynamics - The social services sector's performance was highlighted by a 2.39% increase, with tourism retail leading the sub-sectors at +16.05% [2][16]. - The overall consumer market showed stability, with retail sales and restaurant revenues improving compared to previous months [2][30]. Investment Recommendations - Companies with strong growth potential include travel-related firms such as Tongcheng Travel, Huangshan Tourism, and Lijiang Co., as well as hotel brands like Junting Hotel and Jinjiang Hotel, which are expected to benefit from the recovery in business travel [2][5]. - The report suggests monitoring the recovery of cross-border travel and the potential for airport duty-free sales, recommending companies like China Duty Free Group and Wangfujing [2][5]. Industry Company News - The implementation of new duty-free shopping policies in Hainan has led to a significant increase in tourism consumption, with a reported 5.06 billion yuan in shopping amounts during the first week of the policy [2][29]. - The "15th National Games" has driven a surge in hotel and travel bookings in major cities, with some areas seeing increases of over 60% in hotel search volume [2][29].