商贸零售行业：双节效应明显，10月社零略超预期

Investment Rating - The industry investment rating is maintained at "Overweight" [1] Core Viewpoints - The report highlights that the consumption sector is showing signs of recovery, particularly in the restaurant industry due to the National Day and Mid-Autumn Festival, with restaurant revenue reaching 519.9 billion yuan, a year-on-year increase of 3.8% [5] - The overall retail sales in October reached 4.63 trillion yuan, with a year-on-year growth of 2.9%, indicating better-than-expected performance [5] - The report suggests that while essential consumption categories are performing well, optional categories like home appliances are experiencing slower growth due to high base effects from the previous year [5] - Online retail penetration is increasing, with online retail sales for the first ten months reaching 12.8 trillion yuan, a year-on-year increase of 9.6% [5] Summary by Sections Recent Industry Performance - In the past 12 months, the industry has shown relative returns of 4.65% over one month, -1.1% over three months, and 2.33% over twelve months compared to the CSI 300 index [2] - Absolute returns were 4.86% over one month, 9.03% over three months, and 18.94% over twelve months [2] Investment Highlights - The report emphasizes the potential for growth in the consumption market, driven by government initiatives to boost consumption and improve the supply of quality goods and services [5] - Specific companies to watch include those in the restaurant supply chain, consumer growth sectors, and service consumption [5]