商贸零售行业定期报告：餐饮增速转正，汽车、石油拖累社零大盘

Investment Rating - The report maintains a "Positive" investment rating for the industry [2][31] Core Insights - In October 2025, the total retail sales reached 46,291 billion, with a nominal year-on-year growth of 2.9%, slightly exceeding expectations; excluding automobiles, the retail sales of consumer goods grew by 4.0% [12][21] - The overall consumption sentiment showed a decline due to significant drag from appliances, automobiles, and petroleum, while optional consumption was positively influenced by the dual festivals and Double Eleven shopping event [12][21] - The online retail sales for the first ten months of 2025 increased by 9.6%, with October's online retail sales at 15,086 billion, reflecting a year-on-year growth of 8.1% [24][25] Summary by Sections Overall Retail Data - The total retail sales for January to October 2025 amounted to 412,169 billion, with a nominal year-on-year growth of 4.3%, and excluding automobiles, the growth was 4.9% [12][21] - In October, the retail sales of goods and dining revenue were 41,092 billion and 5,199 billion respectively, with year-on-year growth of 2.8% and 3.8% [12][21] Retail Data Above Designated Size - In October, the retail sales above designated size reached 17,782 billion, with a year-on-year growth of 1.6% [13] - The dining revenue for October showed a year-on-year increase of 3.7%, while the retail sales of goods grew by 1.4% [13] Online Retail Data - The online retail sales for the first ten months totaled 127,916 billion, with a cumulative year-on-year growth of 9.6% [24] - The physical online retail sales for January to October reached 103,984 billion, accounting for 28.4% of total goods retail and 25.2% of total retail sales [24]