——2025年1-10月统计局房地产数据点评：基本面下行斜率扩大，政策宽松必要性提高

Investment Rating - The report maintains a "Positive" investment rating for the real estate industry [8]. Core Insights - The downward slope of various real estate indicators has expanded in October, with significant pressure on sales expected to continue through November and December due to high base effects. The need for further loosening of industrial policies has become increasingly evident as the pressure on both volume and price has intensified throughout the year [2][11]. - The report suggests that the most challenging phase may be nearing its end, with expectations of continued double-digit declines in construction and investment for 2025. However, sales performance will largely depend on the effectiveness of subsequent policy measures [11][12]. Summary by Sections Sales Performance - In the first ten months of 2025, national commodity housing sales value and area decreased by 9.6% and 6.8% year-on-year, respectively. In October alone, sales value and area fell by 24.3% and 18.8% year-on-year, indicating a significant contraction influenced by high base effects [11][12]. - The average selling price of new homes in October was 9,722 yuan per square meter, down 6.9% year-on-year, while the average price for residential properties was 10,286 yuan per square meter, down 6.2% year-on-year [12]. Construction Activity - New construction area in the first ten months of 2025 decreased by 19.8% year-on-year, with a sharper decline of 29.5% in October. The report notes that the decline in construction is primarily due to sales expectations, inventory digestion cycles, and funding pressures [11][12]. - The completed construction area also saw a year-on-year decline of 16.9% in the first ten months, with a 28.2% drop in October, indicating a continued downward trend [11][12]. Financial Conditions - Funding for real estate companies decreased by 9.7% year-on-year in the first ten months, with a notable 21.9% decline in October. This includes a 6.7% drop in domestic loans and a 17.2% decrease in self-raised funds [11][12]. - Real estate development investment fell by 14.7% year-on-year in the first ten months, with a 23.0% decline in October, reflecting ongoing financial pressures on the sector [11][12]. Investment Recommendations - The report recommends focusing on high-quality real estate companies with relatively low inventory pressure and strong product capabilities. It also suggests considering leading firms in commercial real estate, property management, and brokerage sectors for medium to long-term investment opportunities [2][11].