运动鞋服制造25Q3总结：海外运动品牌表现向好，期待上游制造回暖

Investment Rating - The report maintains a "Buy" rating for key companies in the industry, including Huali Group and Jingyuan International [4][6]. Core Insights - The overall performance of overseas sports brands is better than expected, with Nike's reforms showing initial results. Brands like Asics and ON continue to grow rapidly, while Adidas has also exceeded expectations. Companies like Puma and UA are still in a strategic adjustment phase [6][9]. - The footwear manufacturing sector is experiencing revenue pressure, but profitability has improved on a quarter-over-quarter basis. Only Yuchi has achieved positive revenue growth, while others have seen declines [33][34]. Summary by Sections Overseas Sports Brands - Revenue for major brands in Q3 2025 includes Nike at $11.72 billion (+1%), Adidas at $7.77 billion (+3%), and Puma at $2.29 billion (-15%). Net profits show significant variance, with Nike at $727 million (-31%) and ON at $149 million (+290%) [9][24]. - Nike's North American market shows a positive trend (+4%), while Greater China faces challenges (-10%). The overall inventory situation is improving, with Nike's inventory pressure varying by region [20][26]. Footwear Manufacturing - Revenue for footwear manufacturers in Q3 2025 shows declines for most companies, with only Yuchi achieving positive growth. The overall revenue decline is attributed to market conditions and strategic adjustments [33][34]. - Profitability has improved for several companies, with Huali Group and Yuchi showing significant net profit growth. The report indicates a general trend of improving margins despite revenue pressures [35].