11月港股消费观察：通胀交易回归

Investment Rating - The report maintains a "Recommended" rating for the industry [1] Core Views - The report highlights a return of inflation trading, with consumer goods showing a positive trend in performance [1][8] - The overall industry size is significant, with a total market capitalization of 18,186 billion and a circulating market capitalization of 16,721.2 billion [1] Summary by Sections Macroeconomic Analysis - Retail sales growth year-on-year is at 2.9%, with a slight recovery in October due to the holiday effect, showing a month-on-month increase of 0.16% [6] - The restaurant sector saw a year-on-year revenue increase of 3.8% in October, while jewelry sales surged by 37.6% [6][7] - Service retail sales grew by 5.3% year-on-year from January to October, indicating a gradual recovery in service consumption [7] Food and Beverage Sector - October inflation data exceeded expectations, with both CPI and PPI showing improvements, suggesting a potential recovery in profitability for the food and beverage sector [8] - Companies like Haidilao and Anjuke are expected to perform well due to improved demand and operational strategies [9][10] Textile and Apparel Sector - The textile manufacturing sector is experiencing stable overseas demand, with major brands like NIKE showing signs of recovery [12] - Recommendations include focusing on leading manufacturers with optimized order structures and production efficiency [12] Tobacco Sector - The report recommends companies like Smoore International and China Tobacco Hong Kong, highlighting their stable growth and market positioning [16] Home Appliances Sector - The report suggests focusing on leading white goods manufacturers like Midea Group, which has shown stable operational performance [17] Retail and E-commerce - The report notes a significant increase in e-commerce sales during the Double Eleven shopping festival, with a total sales growth of 14.2% [24] - Companies like JD.com are expected to maintain robust growth, with a projected non-GAAP net profit of 318 billion for 2025 [25] Pharmaceutical Sector - The report emphasizes the importance of innovation in the pharmaceutical industry, recommending companies like Innovent Biologics and 3SBio for their strong project pipelines [27] Agriculture Sector - The report indicates a rapid reduction in sow production capacity, suggesting a potential increase in pig prices in 2026 [28]