Guoxin Securities·2025-11-19 07:56Investment Rating - The report maintains an "Outperform" rating for the industry [2][6][21] Core Insights - The external competition environment differs significantly between Luckin Coffee and Yum China, impacting their profit margins amid the delivery subsidy war [5][15][16] - Yum China's revenue and profit have improved through leveraging delivery services, while Luckin Coffee has seen high revenue growth but profit pressure due to rising delivery costs [4][6][21] - The report emphasizes that online delivery and offline dining can coexist, suggesting that a balanced approach is ideal for maximizing revenue and customer experience [6][21] Summary by Sections Company Performance - Luckin Coffee reported a revenue of 15.29 billion yuan, a year-on-year increase of 50.2%, with an operating profit of 1.78 billion yuan, up 12.9%. However, net profit decreased by 2.7% to 1.28 billion yuan due to increased delivery costs, which rose by 211.4% to 2.89 billion yuan, accounting for 18.9% of total revenue [4][7][11] - Yum China achieved a revenue of 3.206 billion USD, a 4.4% increase, with an operating profit of 400 million USD, up 7.8%. Net profit fell by 5.1% to 282 million USD, primarily due to investment losses rather than operational issues. Delivery sales increased by 32%, making up 51% of restaurant revenue [4][11][21] Competitive Strategies - The report highlights that Yum China's membership sales, which account for about 60% of its revenue, help mitigate the impact of third-party delivery commissions. In contrast, Luckin Coffee is enhancing its own app capabilities to retain customer traffic and reduce reliance on third-party platforms [5][15][16] - The report suggests that both companies' strategies in the delivery market provide valuable lessons for other dining enterprises, with Yum China's approach being particularly effective in maintaining profit margins [6][21] Recommendations - The report recommends focusing on companies like Xiaocaiyuan, Guoquan, Guming, Mixue Group, Haidilao, and Yum China, while suggesting to pay attention to Green Tea Group, Dashishi, Tongqinglou, Guangzhou Restaurant, Jiumaojiu, Chabaidao, and Hushang Ayi [6][21][22]